Strategized and led Score Local: Fair Lawn World Cup, a summer-long campaign connecting Fair Lawn’s small business community with the 2026 FIFA World Cup.

Coordinated promotions across approximately 40 businesses throughout Fair Lawn’s Special Improvement Districts and worked with the Welcome World NJ/NY committee to bring participating businesses onto its regional rewards program and feature Fair Lawn events on its platform. The campaign combined business promotions, community events, local gift card giveaways and branded scarves to encourage residents and visitors to shop and engage locally throughout the tournament.

Managed the campaign from planning through execution, including the promotional calendar, business outreach and filming, social media content, vendor coordination and campaign budget. Led the purchase and allocation of 100 local business gift cards, coordinated winner selection and pickup, managed the social media content creator and production timeline, and developed graphics and press materials as needed. Drafted and distributed press releases and supported media outreach that contributed to coverage from outlets including The Bergen Record, The Local Girl, New Jersey Family and TAPinto.